Location
California State University, Northridge
Northridge - United States

Dates
3 weeks
January or July

Language
English

Program Theme

Internet Technology aligned to the business strategy of the organizations.

Target

Undergraduates interested in the area.

Objectives

Enable the IT manager regarding the Strategic Politics Alignment, Information Systems and Projects with the business strategy of the company. Provide information about the tools that subsidize the IT planning investment to guarantee the business sustainability of the companies by means of case studies.

Benefits for scholarship holders participating in this program:

- Free Business English module in California
- Assistance and documents to obtain the American Visa
- Academic Preparation and Logistics for the program

Why should I attend this course?

Professors are PhDs with vast professional experience at executive levels;
Participants will attend 2 mandatory company visits and can also attend an optional visit to the Port of Los Angeles;
Learn to align business strategies with new digital technologies;
Learn processes of Digital Revolution and the Internet and their impact on innovation and business sustainability.

Digital Companies & E-Business Revolution

Program Profile

Classes and company visits in a full-time basis

Workload

80h classroom/activities/ company visits

Additional Activity

Business English module included in the program with 27 hours of classes

Students per Classroom

From 15 to 30
students

Certification

Certificate in Executive Management and Business English

Investment

U$ 6,479 + Enrollment: U$ 90
Up to 16 installments

Apply for Scholarship

Content

Module 1

1st week: The Digital Revolution and Business Analytics

The digital revolution; utilizing technology in business analytics; artificial intelligence (AI) and other technology in business; developing marketing growth through AI.

Module 2

2nd week: Information Exchanges Facilitated by Technology

The impact of technology: data, information and knowledge; packaging and selling consumer information: regulation and self-regulation; openness and boundaries with Big Data: privacy and cybersecurity; supply chain of information: costs of convenience and datadriven decision-making.

Module 3

3rd week: Internet of Things (IoT)

Internet of Things (IoT); applying IoT to business & personal life; device interactions; connected APIs (application programming interfaces); user interface design; prototyping and IoT product; ethics of automation and privacy.

Digital Companies & E-Business Revolution

California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of your faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.