Applied Design Thinking and Storytelling

About the course

Short-term Professional Development Program Abroad

Program Theme

Techniques and approaches to transform insights into products and brands.

Target

Undergraduates and graduates interested in Communication and Marketing.

Objectives

Keep up with innovative approaches gained through the executive exchange program that allow you to solve persistent and complex challenges, with customer needs as the focal point. Case studies elucidate the theme.

Applied Design Thinking and Storytelling

Benefits for scholarship holders participating in this program:

  • Free Business English module in California
  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Study at an American University with a Scholarship;
  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Learn to cutting edge methods of developing strategies and promoting;
  • Receive the necessary tools for developing strategies and implementing unique and innovative ideas in the business world.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

Testimonials
California State University, Northridge
July - 2024

Gabriel Palma

Testimonials
California State University, Northridge
July - 2024

Anderson Camilo Mesa Oquendo

Testimonials
California State University, Northridge
January - 2023

Kalissa Prieto

Testimonials
California State University, Northridge
July - 2022

Steffanie Anne Menor

Testimonials
California State University, Northridge
January - 2020

Cinthia Obrecht

Testimonials
California State University, Northridge
January - 2020

Matheus Atanes

Content

Innovation/Evolution; corporate cultures that promote divergent/creative thinking; the zeitgeist of Design Thinking; understanding the creative process as applied to products and marketing; the “crit” technique.

Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making and leadership.

Develop a customer solution through applied Design Thinking principles. The Elevator Pitch: communicate an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; deliver a unique value propositions.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.

Students receive the following certificates:

University of La Verne

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by ELS

California State University, Northridge

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

State University of New York - Albany and New Paltz

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

Bayswater College London Programs

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the institution

Florida Atlantic University

• Certificate in Executive Management – for thematic courses in the field of business administration and the Business English module


Consult your university for the allocation of complementary hours and credits.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    2026 and 2027
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

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