About Masterclass

Lectures are given by professors and market experts from the US and Europe, who present new ideas and views on the business world. They are faculty members of our international programs.

Masterclass - Sustainability in Action: Ethical Marketing Practices

The lecture “Sustainability in Action: Ethical Marketing Practices” is taught by Prof. Anthony Scardillo, from SUNY New Paltz. Sign up for free to access the videos, class materials and receive your certificate of participation.

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Building brands, not commodities!

Do you want to build a memorable brand? Learn how to differentiate a brand from a commodity, why strong brands are more valuable, and how to build a strong brand with Professor Keith Gosselin from CSUN.

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Masterclass - Generative AI

Find out the full potential of Generative AI in the new masterclass taught by Prof. Chris Jones, who lectures in the courses in London.

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Masterclass - AI, its issues, and innovation

The lecture “AI, its issues, and innovation” is taught by Prof. Leonardo Benuzzi, professor of Creativity and Innovation at CUOA Business School (Italy). Sign up for free to access the videos, class materials and receive your certificate of participation.

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Masterclass - Leadership Failure in the Eyes of the Subordinates

Have you ever experienced frustration working with ineffective or visionless leaders? Come participate in our free lecture on Leadership Failure with Professor Issam Ghazzawi.

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Masterclass - An Introduction to Data Science

In Masterclass "Data Science Provision for Pearson", Prof. Thomas Hirschmann introduces what Data Science is, how to turn data into strategies and how to find your place in this promising area.

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Masterclass - Project Management Tools

In this lecture, taught by Prof. Mario Trentim (IBS Americas), you will learn about some project management tools that will help you with agile and traditional projects.

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Masterclass - From Personal Promise to Business Performance

In this lecture, given by Prof. Daniela Bassetto, from CUOA Business School, we are going to analyze a real case, showing all the steps that a young leader will go through to create his management team and become a recognized leader.

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Masterclass - Positioning & Competitive Advantage

The lecture “Positioning & Competitive Advantage” is taught by Dr. David Atkinson, professor of strategy at Pearson College London. Sign up for free to access the videos, class materials and receive your certificate of participation.

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Masterclass - Strategic Organizational Leadership

The lecture “Strategic Organizational Leadership” is taught by Prof. Issam Ghazzawi, Professor of Management at the University of La Verne, California. Watch the masterclass right now and get ready to make new strides in your professional career.

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Masterclass - Innovation and System Logic

The lecture “Innovation and System Logic” is taught by Prof. Jacopo Filippo Bargellini, professor of Innovation at CUOA Business School (Italy). Sign up for free to access the videos, class materials and receive your certificate of participation.

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