Communication, Design & Innovation

About the course

Short-term Professional Development Program Abroad

Program Theme

Strategic and Innovative view in the Marketing Communication.


Undergraduates and graduates interested in IT Management and Digital Technologies area.


The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.

Communication, Design & Innovation

Benefits for scholarship holders participating in this program:

  • Free Business English module in California
  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Develop a strategic and innovative vision in Marketing Communication;
  • Empower yourself by learning aligned strategies with creative processes of media vehicles, messages, and content;

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

January - 2023

Tamar Khurtsia

Communication, Design & Innovation

July - 2022

Ashley Rae Topasna

Communication, Design & Innovation

January - 2022

Bárbara Roncada

Communication, Design & Innovation

January - 2022

Lisbeth Indira Lima

Communication, Design & Innovation

January - 2022

Soyeon Yang

Communication, Design & Innovation program

January - 2020

Juan Ignacio Metz

Communicatio, Design and Innovation


Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.

Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.


Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.

Frequently Asked Questions

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

Program participants receive two certificates:  

Certificate in Executive Management – for the thematic courses in the areas of administration 
Business English Program – for the Business English module ]

Consult your university for additional hours and credits. 

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Northridge - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6.740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management and Business English
  • Language
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