Business Strategy & Marketing Management

About the course

Short-term Professional Development Program Abroad

Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.

Target

Undergraduates interested in Administration.

Objectives

To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Business Strategy & Marketing Management

Benefits for scholarship holders participating in this program:

  • Subsidized rates at partner hotels

  • Optional visit to the Fashion District in Milan

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Participate in an executive exchange program and study at a European university with a scholarship;
  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended CUOA Business School

Testimonials
CUOA Business School
July - 2024

Julia Dawson

Testimonials
CUOA Business School
July - 2022

Conrado Regis dos Reis

Testimonials
CUOA Business School
January - 2022

Felipe Gallegos

Testimonials
CUOA Business School
January - 2022

Adriana Florez

Testimonials
CUOA Business School
January - 2022

Alfredo Navar Breach

Testimonials
CUOA Business School
January - 2018

Mariel Zuñiga

Content

Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Creating and positioning brands; the power and the challenges of country brands. Project work.

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Frequently Asked Questions

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.

A short course is a practical and intensive way to improve your knowledge in a short time, without the need to leave your home country for long periods. These short courses provide a complete immersion in the content, as well as networking opportunities with students of diverse nationalities. Travel to these courses can be carried out with a tourist visa, which simplifies the process of entry into the country, being a convenient option for those seeking a fast and effective international experience.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • CUOA Business School
  • Location
    Altavilla Vicentina - Italy
  • Next terms
    2026 and 2027
  • Dates
    3 weeks (January or July)
  • Investment
    € 6.111 + Enrollment: € 60
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    100 class-hours (lectures, talks and company visits)
  • Additional Activity
    Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management
  • Language
    English
Have questions? Talk to us!

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