Strategy and Marketing for Emerging Countries

About the course

Short-term Professional Development Program Abroad

Program Theme

People from all over the world with diverse cultural orientations and understanding, provide a multicultural interaction and experience.


Undergraduates interested in Developing Countries business


Present the main characteristics of Emerging Countries and how to succeed in this new global frontier

Strategy and Marketing for Emerging Countries

Benefits for scholarship holders participating in this program:

  • Company visits
  • Special rates in regional hotels

  • Support in the Academic and Logistics preparation for the program

Why should I attend this course?

  • Portuguese classes aligned with the needs of a foreigner visiting Brazil for tourism or the appropriate vocabulary to conduct business
  • Opportunity to know local companies and understand the reality of emerging countries
  • Interaction with students of different nationalities
  • Expert teachers with great academic and executive experience
  • Understand the logistic structure for import and export processes of products in countries such as Brazil

Check the opinion of our former students

Testimonials from IBS Americas students who attended IBS Americas Campus Paulista

July - 2023

Benjamin Price

Strategy and Marketing for Emerging Countries

July - 2023

Amilyon Mensah

Strategy and Marketing for Emerging Countries

January - 2020

Martín Huaytalla Oré

Strategy and Marketing for Emerging Countries

January - 2020

Said Ali

Strategy and Marketing for Emerging Countries

January - 2019

Sunay Akifov Aliev

Strategy & Marketing for Emerging Countries

January - 2019

Diego Alejandro Quintero

Strategy & Marketing for Emerging Countries


A) Foreign trade

Global Competitiveness

An Insight Over Brazil

“Brazil Cost” Effect

Brazilian Export Promotion

Export/Import Policy

How to Get Information on Brazilian Markets

Leading Sectors for Exports/Investments

Brazilian Market Culture & Business Behavior

B) Entrepreneurship in Brazil


C) Logistics

Barriers to Business Growth

Brazilian Portfolio Projects

Public Private Partnerships (PPP)


Mix of Transportation


D) Survival Portuguese from Monday to Wednesday for 2 weeks 2pm - 5pm.


E) Company visits 

A) Consumer Behavior

Key variables impacting consumer behavior

Consumers’ behavior in emerging countries

Impact of macroeconomic variables

Group thinking about emerging markets and possible trends


B) Branding

The Globalization of the Markets – variables, concepts and description

Global brands X Global branding

Brands as business drivers

Fundamentals of global branding:

i. Consistent Brand Elements

ii. High Brand Awareness

iii. Consistent Brand Positioning

iv. Geographic Sales Balance

v. Focus on Category

vi. Country of Origin


C) Agribusiness in Developing Economies


D) Survival Portuguese from Monday to Wednesday for 2 weeks 2pm - 5pm.


E) Company visits 

Frequently Asked Questions

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors. 

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Sao Paulo - Brazil
  • Dates
    2 weeks (July 2025)
  • Investment
    U$ 4,500 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    58h class-hours (classes, lectures and talks)
  • Additional Activity
    Survival Portuguese from Monday to Wednesday
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management
  • Language
Enroll Have questions? Talk to us!

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