Marketing & Value Management: State University of New York

About the course

Short-term Professional Development Program Abroad

Program Theme

Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.

Target

Undergraduate students and young professionals from different backgrounds interested in Marketing.

Objectives

Provide participants with key elements for contemporary marketing management from an international perspective, with a focus on the executive exchange program.

Benefits for scholarship holders participating in this program:

Free Business English
Guidance and documents for obtaining the US Visa
Full support for academic and logistic preparation for the program

Why should I attend this course?

Study at an American University with a Scholarship;
Lectures given by university PhDs or specialists with vast executive experience;
Meetings with local executives included in the activity grid;
Technical visit to the United Nations headquarters in New York;
Opportunity for international networking with Marketing professionals.

Check the opinion of our former students

Testimonials from IBS Americas students who attended State University of New York

January - 2023

Nicolas Noal

January - 2019

Jordi García Cantillo

January - 2018

Carlos Lamela

July - 2016

Luiza Correa Brasil

July - 2016

Bruno Gorski

July - 2015

Isabela Rodrigues Ferreira

Content

Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.

Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.

Frequently Asked Questions

In the United States, IBS Americas offers in-person courses at several prestigious universities, such as:

• University of La Verne and California State University, Northridge (CSUN), California.
• State University of New York (SUNY), on the New Paltz and Albany campuses in New York.
• Florida Atlantic University (FAU) in Florida.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

A short course is a practical and intensive way to improve your knowledge in a short time, without the need to leave your home country for long periods. These short courses provide a complete immersion in the content, as well as networking opportunities with students of diverse nationalities. Travel to these courses can be carried out with a tourist visa, which simplifies the process of entry into the country, being a convenient option for those seeking a fast and effective international experience.

PROGRAM COORDINATION IN BRAZIL

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship

State University of New York
Location
New Paltz/Albany - United States
Next terms
2026 and 2027
Dates
3 weeks (January or July)
Investment
U$ 8,400 + Enrollment: U$ 90
Check opportunities for partial scholarships
Program Profile
Classes and company visits in a full-time basis
Workload
80 class-hours (lectures, talks and company visits)
Additional Activity
Business English module included in the program with 27 class-hours
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management and Business English
Language
English

Have questions? Talk to us!

Marketing & Value Management