Advanced Topics In Marketing Management

About the course

Short-term Professional Development Program Abroad

Program Theme

Marketing Management with a focus on the global business environment, indispensable to professionals in the area.

Target

Post-graduate professionals with managerial experience. Attention: this course is exclusive to professionals who have postgraduate degrees.

Objectives

The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.

Advanced Topics In Marketing Management

Benefits for scholarship holders participating in this program:

  • Free inperson English course in California

  • Guidance and documents for obtaining the US Visa

  • Academic preparation and logistics for the program

Why should I attend this course?

  • Study at an American University with a Scholarship;
  • Classes with PhDs professors from the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Develop your skills in marketing management within a global business environment through an executive exchange program;
  • Learn how to position your brand in an international market and how to communicate with audiences from diverse cultures.

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

Testimonials
University of La Verne
September - 2022

Gabriel Araújo Silva

Testimonials
University of La Verne
July - 2022

Luísa Alves Lorga

Testimonials
University of La Verne
September - 2018

Sergio Cota

Content

Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.

Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.

Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.

Frequently Asked Questions

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

An international certificate is a document issued by the university that proves your participation in a course abroad. This certificate is a valuable addition to your resume and can be recognized in your home country by universities or employers. Upon completing one of the thematic international courses offered by IBS Americas, you receive a Certificate of Executive Management issued by the university where the course was taken, validating your academic and international experience. 

Students receive the following certificates:

University of La Verne

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by ELS

California State University, Northridge

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

State University of New York - Albany and New Paltz

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

Bayswater College London Programs

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the institution

Florida Atlantic University

• Certificate in Executive Management – for thematic courses in the field of business administration and the Business English module


Consult your university for the allocation of complementary hours and credits.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • University of La Verne
  • Location
    La Verne - United States
  • Next terms
    2026 and 2027
  • Dates
    2 or 3 weeks (January, July or September)
  • Investment
    U$ 7,675 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and visits to companies
  • Workload
    80 class-hours (lectures, talks and company visits)
  • Additional Activity
    Business English module included in the program with 27 class-hours.
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management (ULV) and Business English (ELS)
  • Language
    English
Have questions? Talk to us!

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